AN AUSTRALIAN FIRST!
Saturday, 20 June 2009 23:19
Invited by MBF Insurance Company to mini EXPO at Chermside MBF Office Saturday 20th June 2009
I arrived at the MBF Office at Chermside at about 8.45am this morning on Saturday 20th June. Marney Perna was already there setting up when I arrived. There were also 3 Reflexologists there sharing the office floor.
AS we are now recognised by MBF as a professional Kinesiology body after a successful lobby to their Company they are now wanting to promote natural therapies cover for their members. Our purpose was to share Kinesiology with their members coming into their office so they can benefit from the additions to their policies.
As a way to promote the event, the MBF office had printed 30,000 flyers which had been distributed in the free local paper for people to come and experience free treatments. Unfortunately the name of kinesiology was missing but probably would mean little to many people anyway.
I also took a few books with me, the Green TFH Book (old one) and the new TFH book for people to see the “evidence”, as well as Walther’s Applied Kinesiology Synopsis,
Along with my “Learning to Learn” book and Hyperton-X Manuals. I printed out a flyer for myself.
Christine Morgan and Sally arrived later and began to give out our new Kinesiology postcard, designed by our own Jennifer Kusmenko, as well as her own flyers. We talked to about 100 people, some only briefly as we handed out literature. Most were very interested. We treated about 20 people, most for about 10 minutes.
We all left at 2pm as the MBF doors closed.
As an exercise in promotion and marketing I felt it was a success. The MBF staff were pleased with our presentation and said they would like to work closely with our Kinesiology Members. This approach to marketing via the Insurance Funds themselves may work in other areas of Australia. We can now canvas Medibank Private, Australian Unity and MBF.
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